Unbreakable: The Mental Playbook Every Athlete Needs but No One Talks About

Babes, Balls and Brands

Unbreakable: The Mental Playbook Every Athlete Needs but No One Talks About

Jan 05, 2026

Janet Moreira

Athletic brands built on shaky mental foundations crumble under pressure, no matter how talented the athlete. In this episode of BABES BALLS & BRANDS™, host Janet Moreira explores this reality with Misty Buck, founder of Purpose Soul Athletics and certified mental performance coach who helps athletes from youth to pros build confidence and emotional resilience through mental conditioning reps.

Buck exposes the gap between mental toughness talk and actual neuroplasticity training where athletes rewire thought patterns through her PRIME winning mindset method. Her approach treats mental conditioning like physical training with daily reps, intentional practice, and measurable progress rather than hoping athletes naturally develop resilience.

Janet explores breakthrough strategies for sports parents helping teen athletes separate their identity from their sport before retirement forces that crisis. Janet and Misty discuss managing pre-performance anxiety in high school football recruiting pressure, teaching mindfulness without judgment through simple number scales, and why NIL deals require mental preparation for public criticism.

Essential insights for athletic scholarships strategy, building purpose-driven authentic brands aligned with personal values, and how mental toughness for young athletes means acknowledging anxiety without letting it control performance.

Critical conversation for sports families building athletic brands that sustain beyond playing careers.

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