Building Financial Confidence: NIL, Money Management & Generational Wealth with Dontay Wilson

NIL has turned student athletes into business owners overnight—but are they ready for what comes with it? In this episode of BABES BALLS & BRANDS™, host Janet Moreira sits down with Dontay Wilson, Lead Advisor at Cothrine Financial and founder of Blueprint Money Management, to break down the financial realities every athlete and parent needs to understand before signing that first deal.

Dontay knows the athlete journey firsthand. As a former running back at Kutztown University who grew up in the Bronx with dreams of the NFL, he understands the pressure, the identity struggle, and what happens when the game ends. Now, he's dedicated to making sure young athletes don't fumble the bag—helping them build financial literacy, confidence, and generational wealth that lasts beyond their playing careers.

What You'll Learn:

• The three biggest financial shifts athletes face with NIL (taxes, budgeting, and long-term vision)

• Common mistakes young athletes make with their money (hint: social media pressure is real)

• Red flags to watch for when vetting financial advisors

• What credentials and questions matter when building your financial team

• The 70/30 rule and other practical tools for managing NIL earnings

• How to read (and question) NIL contracts before signing

• Why legacy starts NOW, not when you retire

• How parents can guide without controlling their athlete's financial decisions

Tune in, take notes, and remember: your financial future is part of your legacy. SUBSCRIBE for more conversations about NIL, athlete branding, and building success on and off the field. Be part of critical conversations for sports families building athletic brands that sustain beyond playing careers.

Follow BABES BALLS & BRANDS™  and Janet Moreira:

Website: BABESBALLSBRANDS.com | Twitter/X: BABEBALLBRAND | Instagram: BABES.BALLS.BRANDS

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LinkedIn: JanetMoreira | Instagram: TheNILAttorney | Instagram: TheJanetMoreira | YouTube: @TheNILAttorney | Caldera Law: Janet-Moreira | Book Free NIL Consultation: Janet Moreira

Follow Dontay Wilson:

LinkedIn: @Dontay-Wilson | Email: dontay@cotherineassociates.com